A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer or other mobile or handheld device. Cookies contain information that is transferred to your computer’s hard drive. They are used to recall when your computer or other device accessed the website. The cookies are essential to the operation of our website and enable you to shop online with us.
We use two types of cookies and equivalent technologies: persistent cookies and session cookies. A persistent cookie helps us identify you as a previous web visitor, so it is easier to interact with you and help you shopping. Session cookies only last for as long as the session (usually the current visit to our website).
What information is collected?
Some cookies we use are known as first party cookies and have been created and deployed to assist us in providing you services. We also use third party cookies which have been developed and are operated by other companies.
Cookies and equivalent technologies we use:
We use the following types of cookies and equivalent technologies on our website:
Strictly necessary cookies and equivalent technologies: These do not require your consent and are required for the operation of our website. They include, for example, cookies that enable you to at items to your Wishlist for later viewing.
Analytical and Performance cookies and equivalent technologies: They allow us to recognize and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. These also allow us to track the customer journey and identify and resolve any issues. Some of these are provided and operated by third party service providers whose details are set out below.
Functionality cookies and equivalent technologies: These are used to recognize you when you return to our website. This enables us to personalize our content for you, greet you by name and remember your preferences (for example, your choice of language or region). Some of these are provided and operated by third party service providers whose details are set out below.
Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose who process this on our behalf. Some of these are provided and operated by third party service providers whose details are set out below.
Third party cookies
Please see below a list of third-party cookies equivalent technologies and on our website. We may change these from time to time and will do our best to keep this list updated periodically:
Our sites use Google Analytics, a web analysis tool provided by Google Inc. (‘Google’). Google Analytics collects first-party cookies, data related to the device/browser, a portion of IP address and on-site activities to measure and report statistics about user interactions on our websites. Identifiers such as cookies are used to measure user interactions with our website, while IP addresses are used to provide and protect the security of the service, and to give us a sense of where in the world their users come from. This information (including a portion of your IP address) is sent to Google’s servers in the USA where it’s used to prepare analysis and reports for us on the use and effectiveness of our websites. Google may also transfer this information to third parties where required or permitted by law, or where such third parties process the information on Google’s behalf. We follow best practices to ensure Personally Identifiable Information is not sent to Google Analytics. Visit Google Support to learn more about Google Analytics, including browser tools to prevent this tracking.
The Facebook pixel is an analytics tool that consists of a code that we put on our website. The pixel enables us to track site visitors so we can target these site visitors with relevant Facebook ads in the future. It also helps us identify repeat visitors to our site when they return and understand if a Facebook user who saw an ad on Facebook then visited or made a purchase on our site. You can manage this pixel in your browser settings.
Why do we collect it?
Some examples of the benefits of our cookies and equivalent technologies:
Cookies and equivalent technologies are used to remember your settings next time you visit our site, which will save you time when signing in and prevent you having to provide the same information over again;
Cookies and equivalent technologies allow us to understand and analyze data to improve the quality of our website, for example, when we see that a particular toy has an increasing number of views we can make it more prominent on our website;
Cookies and equivalent technologies enable features such as YouTube and rich content and customer reviews to work better;
Cookies may allow us to know your location so that we can automatically suggest your nearest store.
Disable cookies on your computer or device
Delete our cookies after you’ve visited our website
Use your browser’s anonymous setting. This is called ‘Incognito’ in Chrome, ‘InPrivate’ for Internet Explorer, ‘Private Browsing’ in Firefox and Safari.
For further information about how you can manage cookies, please visit www.aboutcookies.org